Message from the President
(To Shareholders and Investors)

Since the founding of Yoshinoya in 1899, Yoshinoya Holdings has provided safe and healthy everyday meals as part of people’s daily lives. Today, our core businesses are our domestic and international operations centered on Yoshinoya and Hanamaru, while we are also expanding into new business areas, including our ramen business. At the same time, we are advancing sustainability initiatives aimed at addressing social issues through our business activities.

At the heart of these business activities is our corporate philosophy, “For the People.” With the aim of contributing to better lives for people around the world, regardless of country or region, we have established six values to guide our business activities: “Delicious, Affordable, Fast,” “Increasing Customer Visits,” “Originality,” “Soundness,” “People Focus,” and “Challenge and Innovation.” By putting these values into practice, we seek to remain a corporate group that earns the trust of and continues to be chosen by all our stakeholders, including customers, employees, and shareholders.

Under the Group’s Medium-Term Management Plan for FY2025 through FY2029, we have adopted “Your Smile, Our Value” as our management policy, with “Transformation and Growth” as its theme. “Your Smile, Our Value” expresses our belief that the smiles of all our stakeholders are the source of the value we create, and that by delivering value, we can create even more smiles. Based on this policy, we will pursue Transformation and Growth by evolving our existing businesses, expanding into new business areas, and strengthening our international operations.

In FY2025, the first year of the plan, we strengthened our priority areas for executing our strategy and made progress in preparing for our next phase of growth. The foundation for sustainable growth is now taking shape. Going forward, we will further accelerate our efforts, advancing each initiative steadily and swiftly toward our quantitative targets for FY2029, the final year of the plan: ¥300 billion in net sales, ¥15 billion in operating income, and an ROIC of 7.0%.

We will continue to create and circulate value based on “Your Smile, Our Value,” enhancing both corporate value and social value. Through these efforts, we will bring the spirit of “For the People” to people around the world and contribute to the realization of a richer and more fulfilling society.