Our Core Values

Our core values The core values of the Yoshinoya Holdings Group

Our corporate standards identify six core values to ensure our actions are true to our business philosophy.

Tasty, affordable, and fast

Tasty means high quality, affordable signifies relative value and efficiency, and fast refers to promptness and delivery time. We will continue to adhere to these values and enhance these elements even further.

Greater number of customers

The number of customers is a scale for measuring customer satisfaction. We will continue to strive to provide satisfaction to as many customers as possible through efforts to increase the frequency of use and establish new stores and businesses to ensure that our products and services are used by a greater number of customers.

Originality

We will continue to focus on a distinguished presence with regard to products, services, store development, employees, corporate culture and other matters, and provide a level of satisfaction to our customers that only our group is able to provide.

Integrity

We will cultivate a highly transparent, free, and candid corporate culture through exchanges of true feelings and thoughts based on principles.
In addition, we will never permit acts that violate social ethics and compliance, and will continue to maintain integrity.

Importance of human resources

We believe that human resources are the most important assets of any company. We will continue to strive to be a group of individuals who are appreciated by society through maintaining aspirations, continuing to learn, and improving our personalities and capabilities.

Challenges and innovation

We will continue to be a group that is never satisfied with the status quo, is always attentive to market changes, boldly challenges new things, and is capable of producing innovations.