A triple business strategy
Domestic Yoshinoya business: evolution and expansion
Overseas Yoshinoya business: expansion of existing presence plus new regional development
Other domestic operations: organic growth, plus new business portfolio development and restructuring
Domestic Yoshinoya business
FY2010 targets: 1,340 outlets; 104 billion yen in operating revenue
Evolution-led additional growth
Invest in evolved "Yoshinoya" formats, accelerate store-opening program
Achieve new record for ordinary profit
Strategic overview
Having marshaled our resources and taken preparatory steps to facilitate more store openings (such as developing low-BEP*1 outlets and speeding up store openings within FC*2 territories), we plan to accelerate the store-opening program in line with a regional strategy that plays to our competitive strengths. As part of a "format symbiosis" strategy, we plan to convert existing stores to new formats and into dedicated outlets to boost the potential for further outlet expansion. Our product strategy focuses on increasing customer traffic by developing an optimized product lineup, led by gyudon beef bowl dishes.
In terms of organizational reforms, we plan to reinforce management structures by introducing an executive officer system and by adopting measures to delegate authority and clarify responsibilities to promote a more results-oriented culture. In HR management, we plan to move toward a total-career development concept and upgrade personnel system functions accordingly. By ensuring that this concept permeates personnel management, we aim to boost worker autonomy and to optimize the roles and positions of all employees so as to promote growth at both the individual and corporate levels. We are also investing in the latest IT systems to facilitate development of such systems and to boost efficiency.
*1 BEP = break-even point
*2 FC = franchise outlet
[Domestic Yoshinoya] Medium-term Business Plan (FY2007-2010)
* MM = merchandise mix
Overseas Yoshinoya business
FY2010 targets: 560 outlets; 20 billion yen in operating revenue
Worldwide spread of Yoshinoya
Execute rapid development in China
Plan Yoshinoya's global development and expansion
Strategic overview
Concentrating our resources on the United States and China, we plan to pursue a rapid outlet development program to extend coverage into major cities, including existing sales territories, and thereby establish the Yoshinoya brand within these national markets.
In terms of new territory development, we plan to open outlets in Russia and the UK and re-launch outlets in South Korea and Indonesia. We also plan to expand our presence in territories within the ASEAN region.
Overseas outlet targets for FY2010
* Red highlights the new areas we are expanding in.
Other domestic operations
FY2010 targets: 1,600 outlets; 86 billion yen in operating revenue
A new stage of growth
Rapid growth of domestic businesses
Build domestic business portfolio and develop related systems
Strategic overview
Stable and consistent growth is our main aim in other domestic operations.
With those operations that have finished developing a business structure and platform, the major strategic emphasis is on shifting from the start-up to the growth phase via acceleration of store openings.
Elsewhere, to expand operations into new fields, we plan to pursue an aggressive M&A strategy, targeting companies with potentially leading brands in projected growth markets.
